• What entrepreneurship means in Sweden

• Role of innovation and startups in the economy

• Startup vs consultancy vs side business

• Risk awareness and long term thinking

• Understanding the Swedish business climate (näringsliv)

• Trust based way of working (tillit)

• Flat hierarchy and shared responsibility

• Decision making through consensus (konsensus)

• Clear and factual communication style

• Work life balance expectations (arbetslivsbalans)

• Founder story and positioning

• Clear value proposition (värdeerbjudande)

• Building a founder focused LinkedIn profile

• Public presence and credibility

• Choosing a clear niche and target customers (målgrupp)

• Finding real problems in Sweden

• Local customer behaviour and expectations

• Willingness to pay (betalningsvilja)

• Avoiding common idea mistakes

• Defining a simple first use case

• Understanding Swedish customers and buyers

• Competitor analysis (konkurrentanalys)

• Pricing expectations in Sweden

• Market size and demand signals

• Using reports and public data sources

• Planning customer interviews

• Talking to users and decision makers

• Validating problems before building

• Testing early solutions

• Documenting learnings clearly

• B2B vs B2C differences in Sweden
• Common business models
• Sales channels and partnerships (partnerskap)
• First customer acquisition plan
• Tracking early results

• MVP concept
• Simple and usable product design
  
• Feedback driven improvements
  
• Data protection and trust (dataskydd)
  
• Product roadmap basics

• Choosing the right company structure
• Sole trader or private limited company (enskild firma or aktiebolag)
• Business registration and organisation number (organisationsnummer)
• Business bank account and invoicing (fakturering)
• Basic accounting and tax awareness

• Rules for international founders
• Self employment vs employment
• Contract basics (avtal)
• Liability and responsibility (ansvar)
• Record keeping and compliance mindset

• Bootstrapping basics
• Innovation grants from Vinnova
• Loans and advisory support from Almi
• Government guidance platform Verksamt
• Understanding public support processes (myndigheter)

• What Swedish investors expect
• Pitch deck structure
• Explaining problem solution and traction
• Financial basics like cash flow (kassaflöde)
• Preparing for due diligence

• How sales works in Sweden
• Trust based and long term sales
• B2B sales cycles and procurement (upphandling)
• Marketing channels that work locally
• Building references and partnerships

• Finding co founders (medgrundare)
• Hiring employees or consultants (konsulter)
• Leadership style in Sweden
• Feedback culture
• Equality and inclusion expectations (jämlikhet)

• Startup hubs incubators and accelerators (inkubator)
• Networking through events and communities (nätverk)
• Learning from Swedish success stories
• Case studies: Spotify Klarna Skype iZettle Northvolt Epidemic Sound Tink Kry

Understanding how public support and timing matter